When you’re looking to make a statement about your business, make a brochure!

Brochures play any role you want them to play. They offer information about your services, connect you with customers, and make a fantastic place for you to tell your business’ story.

If you’re already thinking this sounds too difficult—stop the presses!

You can create eye-catching and informative brochures for your business if you’ll take a minute and read our guide on how to make a brochure.

It all begins with a solid plan!

Start with a Plan

While it’s usually more fun to dig into selecting paper, ink color, and the images you’ll use in your brochure, you won’t get too far without a plan.

Begin by researching your target audience. Whether you market to only one demographic or you have multiple target customers, you’ll need to have a good grasp of your customer’s profile, or persona.

Knowing your customer persona helps you determine which design style will work best for your brochures.

If you’re a one-person show, spend some alone time thinking about ideas for your brochure. If you’re lucky and have a team to work with, hold a team brainstorming session. Focus on coming up with a unique concept that makes your business stand out.

Once you’ve planned your design concept, you’re ready for the next step.

Choose Meaningful Images

We know it sounds cliché but that tired old saying about a picture being worth a thousand words—it’s the truth. We’re working in a visually-oriented business culture where images tell the story.

When you select your images, pay attention to quality. No low-resolution or poorly composed images allowed!

Don’t leave images up to chance. Choose images relevant to your products and services, and relevant to your company message. If your images aren’t relevant, you risk confusing your customers and they won't get the message you're trying to convey.

Make sure you include your company logo on every brochure you design.

Brochures help build brand recognition and without a logo, the person looking at the brochure has no way to identify you or your business. Place your logo in a prevalent place on the brochure so that your customers can’t miss it!

Focus on the Headline

A newspaper headline draws the reader into the story. The headline on a brochure plays a similar role.

When a customer sees your brochure, they should see the headline first and it should tell them what they can expect to read about. If you’re advertising a product or service, let the headline make the announcement.

Avoid placing too much verbiage about your business in the headline. Instead, use your headline to highlight whatever product or service you’re covering in the brochure. Keep business details in the headline limited to basic information.

Keep it Simple

Think about brochures you’ve seen recently. Were any so cluttered with dizzying fonts and clashing colors that you gave up reading the content?

Simplicity in design is often much more effective than a busy brochure filled with too many images, colors, and textures. That said, simple doesn’t mean blah!

Regarding fonts, if you’re company uses a signature font, use it as the main font for your brochure. Add no more than one or two additional fonts.

Stay away from big words—and too many words. Get to the point quickly and use short, succinct text. You can accomplish this without skimping on the information.

Rock the Boat

We know we just talked about keeping things simple, but we also said simple doesn’t have to mean boring, right?

Your customers see multiple brochures every week. And they all likely look like the same tired advertising customers avoid reading all the way through.

If you’ve done your research, you already know you’re dealing with savvy consumers. They don’t want to buy the same old, same old, and they don’t want to read it either.

Your brochure can make an impact—if it doesn’t look like every other brochure in circulation.

When designing your brochure and your other marketing materials, dare to rock the boat. Be different and do something no one else is doing as far as brochure design. Different grabs attention and once you have their attention, you have an opportunity to keep them engaged.

An engaged reader tends to convert to a paying customer.

Call Your Customer to Action

The prettiest brochure in town won’t do anything other than sit around on your customer’s desk (or worse) if you don’t include a call to action (CTA).

The entire reason you’ve designed a brochure is so that you can ask the reader to do something. Whether you’re asking them to buy a product or you’re encouraging them to make a coaching appointment with you, you must tell them what you want them to do.

Don’t be shy about asking someone to purchase your product or service. The brochure is the place to use a bold invitation strategically placed way before the final paragraph.

A good CTA inspires. If it isn’t bold and big, your reader will miss the point and stick the brochure at the bottom of their pile of reading material.

Now You Know How to Make a Brochure

Although we didn’t cover every aspect of creating brochures, we hope we’ve given you some food for thought. Begin with a plan, add the right elements, keep the whole thing simple yet engaging, and finally, invite the customer to take action.

Knowing how to make a brochure will help tighten your marketing strategy. Plus, it lets you show off your creative side.

When you're ready to print your brochures, we're ready to get the job done. Contact us today and we'll help get your order started. Don’t forget to subscribe to our newsletter!

If you’re establishing a small business, you know that balancing your income with your marketing efforts can be a hard uphill battle - especially if you don’t know what to prioritize.

However, it’s possible to get your name out while not breaking the bank.

In fact, many of these affordable branding ideas are the necessary foundations for a solid marketing plan.

Read on for our top 5 affordable and effective branding ideas that will establish your small business and help it grow for the foreseeable future!

1. Define Your Brand

Before you decide on or purchase any marketing material, it’s important that you completely define your brand first. Going forward, defining your brand will inform all of your marketing decisions. This largely depends on your target audience.

Your target audience is the “avatar” of your business that you’ll be directly selling to.

The more specific you are the better because you’re more likely to attract the kinds of clients you want.

Think about the age, purchasing habits, demographics, yearly salary, even the kind of car your target customer drives. Then, consider your brand’s mission and unique selling point and how you can directly address your customer’s problems and needs.

2. Brand Style Guide

Once you’re satisfied with your target customer and brand identity, working on your brand style guide is the next best step. The style guide is a great way to organize all the details of your brand’s design so you and new employees can refer back to it whenever you need to make marketing decisions.

The more cohesive your business’s marketing is, the more memorable it becomes. Taking your time to complete a brand style guide will save you time and frustration in the future.

Brand style guides typically include details on:

• Logos, including size and placement
• Color palette
• Typography
• Links and buttons
• Visual hierarchy
• Graphics and imagery

Like your brand identity, the more specific you are, the better.

3. Print Materials

The print materials you choose to use and prioritize will be far easier once you have a well-established style guide. From your business cards to flyers, all your print materials should have consistent branding in order to be the most memorable and eye-catching to potential customers.

Here are a few necessities to invest in depending on the event or marketing goal you have in mind:

Business Cards

We’re now in the digital age, but business cards still aren’t out of style. It’s much easier to pass over a business card to give all your contact information. Plus, they’re able to create a positive impression both on your professionalism and brand identity.

Letterhead and Envelopes

If you’re sending out cards, invoices, or reminders, it’s important that your envelopes are branded. It shows attention to detail as well as giving you more authority.

Presentation Folders

If you’re attending a convention or face-to-face meeting with documents to hand out, presentation folders not only make it less likely that clients will throw the material away, but they also create practical and attractive marketing material.

When people keep your presentation folders, this increases familiarity and trust in your brand.

Brochures

Brochures are a great way to introduce new clients to your services and offerings, or new products and offerings to current customers. They create a concise and eye-catching way to distill information. Most importantly, brochures can be placed in related physical locations in order to draw attention to local leads.

4. Website

Your website is essentially the hub of all your online activities. If you have links within your social media or business cards, they should all lead back to your website.

Although in the future it’s recommended to invest in a graphic designer to create a unique and professionally designed website, you can create one yourself for little to no money.

By using your brand style guide, you’ll be able to create a website that’s consistent with the rest of your branding material. If you haven’t created your own website before, we recommend sticking with minimal websites with a clear UI.

Here are a few inexpensive and popular site builders to get you started:

• Squarespace
• Wix
• Cargo Cartel
• Weebly
• WordPress
• Shopify
• Format

5. Quality Content

You don’t need to have a huge advertising budget in order to get your website in front of your target clients’ eyes. By creating quality content, you’ll be able to offer value to current clients while boosting your SEO to reach potential clients.

You’ll also be building your brand voice and authority by becoming an expert in the field.

The content you create can come in many forms, such as:

• Blog articles
• Text guides
• Video guides
• Infographics

Think about the information that your clients are actively looking for. For instance, if you own a lawn care company, your clients may want to know how to eliminate pests, choose the best plants for their climate, or how to keep their lawn green.

Affordable Branding Ideas for Longterm Growth

Affordability will still bring you quality branding ideas and consistent marketing if you take the time to create a consistent brand identity.

By establishing a well-known brand voice and identity, you’re building authentic trust and authority with current and potential clients. This is something that money just can’t by if you don’t take the time!

Ready to create affordable, quality print marketing materials for your small business? Browse our presentation products today!

Sustainability and environmental issues are major topics of discussion these days.

And for good reason!

The environment is suffering on our watch. Worse still, we’re the ones responsible. We’re officially damaging everything from the world’s water sources to its biodiversity faster than it can recover.

There’s a growing outcry from the public for governments and corporations to make positive changes. Of course, there are many ways, big and small, in which to incorporate greener practices.

Of them all, though, your company mailing system is one of the easiest and most effective.

Using eco-friendly blank and custom printed mailers offers a host of positive effects. You, your customers/clients, and the environment all stand to gain.

Need further incentive to make the change?

Keep reading to discover 7 reasons to start using eco-friendly mailers ASAP.

1. For the Environment’s Sake

This point is worth re-emphasizing:

Climate issues around the globe are becoming increasingly severe.

Temperatures are rising, ice caps are melting, sea levels are going up, natural disasters are ever-present, and the world’s fauna and flora are suffering.

All told, global warming is having a hugely detrimental impact; some people even refer to it as a climate emergency. If things don’t change soon, then we’re all going to suffer the effects.

Individuals and businesses alike need to do their bit to make a positive difference!

That might be reason enough to start using eco-friendly mailers at your company. The change might not seem like much, but everything counts.

2. To Demonstrate Your Company’s Green Values

Incentives don’t stop at the environmental level.

You’ll be pleased to know that your business stands to gain as well. Indeed, it’s now a fact that customers prefer companies with sustainable practices.

According to that source, adopting green values and practices officially leads to better sales.

Why?

Because consumers are more aware of, and concerned about, their environmental impact than ever before. They’d rather spend their hard-earned cash on companies that share their values.

Reducing your carbon footprint through eco-friendly mailers will endear you to consumers. You’ll enjoy a boost to business as a result.

3. To Build Brand Loyalty

The same is true for improving rates of customer retention.

Just as consumers are more inclined to frequent sustainable businesses, they’re also more likely to stick around. By comparison, rising numbers of people are boycotting organizations with links to fossil fuels.

In other words, incorporating greener practices (like using eco-friendly mailers) into your operations facilitates brand loyalty.

Consumers see you operating in an environmentally savvy manner. They appreciate the efforts and return the favor by continuing to do business with you.

It goes without saying how valuable that is to the growth of the company!

It also helps you avoid claims of hypocrisy. Let’s face it, you can’t espouse green values and then practice in wholly unsustainable ways.

4. To Improve the Customer Experience

The customer experience is pivotal to business success.

After all, without customers there can be no business! Taking steps to nurture and improve the customer experience will facilitate the continued growth of any enterprise.

Eco-friendly mailers can help in that regard.

Of course, the demand for greener practices by consumers is a central feature here. The customer experience is automatically improved by adhering to their desire for sustainable packaging.

Yet these mailers are designed for maximum customer satisfaction in other ways too.

For one thing, they can be custom printed to add engaging, funny, interesting, personalized images and text. For another, they’re appropriately sized for their contents (AKA zero waste!). They’re quality products that look, feel and function perfectly.

5. To Foster Referrals

Happy customers can be your greatest asset.

As we’ve seen, they’re far more likely to become repeat customers. Just as importantly, though, they might tell their friends, family, and colleagues about their positive experience too.

It’s free marketing! They spread the word about your brand and business at zero cost.

ROI doesn’t get much better than that.

Today’s world of social media means it’s never been easier to share your experiences. A solitary Facebook post from a happy customer can go viral, sending hundreds of leads your way.

It makes sense to do anything you can to encourage referrals.

Eco-friendly mailers (and the positive customer experience they create) represent an effective means of doing exactly that.

6. They’re Versatile

Sustainable packaging tends to be versatile in nature too.

You aren’t restricted to a particular style or design. Rather, they’re fit-for-purpose for any industry that otherwise relies on regular forms of packaging.

Furthermore, businesses that use eco-friendly mailers don’t sacrifice any functionality versus regular alternatives.

Anything you need to package and ship can be accommodated.

It’ll remain protected in transit and deliver a quality product to the end-customer.

7. Because It Makes Sense!

Everyone wins when you start using sustainable packaging.

The world, the customer, and the business all come away in better shape.

The question, therefore, shouldn’t be: ‘why would you use eco-friendly mailers?’ Instead, it makes more sense to ask: ‘why wouldn’t you?’

In doing so, you act in line with the green values that today’s consumer requires you to adopt. Better still, you do your part to reduce the company’s carbon footprint. And, as a result, the company enjoys higher rates of client retention, sales, and leads.

The sense of gratification you get from doing a good deed is the cherry on top!

Start Utilizing Eco-Friendly Blank and Custom Printed Mailers

Green issues have never been a hotter topic.

It’s no surprise, really, given the extent of environmental problems we’re facing right now. Every day, the news seems filled with reports of another climate-related issue.

People are up in arms about the need for positive changes to be made.

Switching to sustainable packaging is a prime example of something businesses can do to make a difference. Hopefully, this post has convinced you of the virtues of using eco-friendly blank and custom printed mailers.

Are you looking to purchase sustainable packaging to use in your business? Click here to buy the perfect eco-natural printed mailers now.

Even in the digital marketing era, direct mail continues to be a $40 billion industry. With so much money being dumped into the industry, there's still a wide variance in quality from one piece of mail to the next. If you want to ensure that you're packaging ideas in a way that your customers can understand, you need to design custom mailers that hit them over the head.

Here are five ways to ensure that you do.

1. Get Your Point Across

Before you jump into the exciting design details of a mailer, make sure you have the important stuff nailed down. While you might have the best design ideas in the world, you need to make sure you get the basic stuff handled. You have an idea and you need to communicate it.

If you don't communicate clearly, you're unlikely to get what you want out of this mailer. It's going to be a waste of time and money.

In order for your mailer to strike your viewers, you need to make sure those one or two key pieces of information are obvious for everyone. Pick one or two short words or a single phrase to grab attention. Choose a bold and easy to read font with colors allowing your letter to pop.

Keep it simple. Don't include too much complicated information. Make your contact information obvious and accessible. Keep any dates clearly visible.

If you're selling or promoting an item, show the item and write less about it. Let the item speak for itself.

2. Keep a Simple Grid

IF you're struggling with making the most out of your print space, break things into a grid. Different types of flyers have different requirements when it comes to how information should be laid out. Hierarchy matters.

Invitations or formal brochures require you to arrange text into a single column on a page. Newspaper layouts can keep your information organized but can keep things looking kind of boring. Consider dividing things into irregular sections.

Creating an irregular layout allows the eye to move around the page and space to be devoted to things as necessary. You can pack in lots of content while still keeping a clean look.

If you're working on a corporate flyer, consider that people are comfortable with white space and prefer it to crowding.

3. Leave it Understated

Understated flyers allow you to aim at a more intelligent or corporate consumer. Keeping away from novelty fonts and loud ideas can ensure that your ideas get through. Flashy and overwrought designs might actually be a turnoff to some people.

Minimal aesthetics that keep it subtle and calm allows you to attract a target market with very little effort. Corporate services and products are much more likely to catch an audience when things are simple.

Black, white, and gray should be the main elements of your color palette. If you add a color, be bold and use just a small splash. This keeps it from being bland while also keeping you from being married to the associations of a color.

Simple infographics and shapes can go a long way in communicating.

4. Keep Yourself Approachable

Don't underestimate how helpful it can be to just show your face. If you have a larger company but don't have a spokesperson, consider hiring a model to use. Use the same face for a whole promotional cycle so that people can get accustomed to the person as a representative for your company.

No matter what kinds of products and services you're trying to sell, having a smiling face to represent you can go a long way.

If your flyer is the first point of contact that customers have with your business, you need to make sure that you leave a positive impression. Remember that people will expect to see that face again when they contact you online. Use the same model everywhere.

Stock images can look overly staged. Having a professional photographer run a shoot on your terms can make things more legit. You can also ensure that your products and services are in the photos.

5. Don't Compromise on Quality

When you're creating a flyer, make sure that you fully understand print quality, image quality, and how to make the two mesh together. If you take high-quality photos and print them poorly, you'll end up wasting your money spend on great photos. Trying to improve the quality of bad images is impossible, so you need to use great quality from start to finish.

Use high-quality graphics as well. Learn how to use soft gradients and reduced opacity to allow your text to shine while also keeping it interesting. If you're using a low-grade printer, the color and images might not come out the way they appear on your screen.

Remember that this might be the first and only impression you get to make on your customers, so you need to make it count. Even if you're using a basic grid layout and using simple elements, even paper quality can have an impact on your audience.

Leave nothing to chance and push for a quality interaction with your customers from day one.

Packaging Ideas Comes Down To Emotion

When you're working on packaging ideas in a way that your customers can understand them, you need to hit customers with emotion. You need your flyers to hit them exactly on that point where they really feel they need to be fulfilled regarding your products and services.

If you're balancing the idea of going paperless with putting together a mailer, check out our guide before you make any big decisions.

Climate change and the impact we have on our environment has never been such a pressing issue. So, it's hardly surprising more and more businesses are desperately looking for ways to reduce their carbon footprints.

One of the most significant and often forgotten ways we can do this is by changing what our packaging is made from.

According to researchers, shipping emissions could contribute to 17% of all global CO2 emissions in 2050; this figure is astonishing and doesn’t factor in the carbon costs of packaging.

Time for a change? Why not switch to biodegradable poly mailers? Continue reading to find out more about this.

What’s Eco-Friendly Packaging?

Eco-friendly packaging is designed and made out of materials that minimize its impact on the environment. This varies depending on the sector, but often this kind of packaging aims to:

• Reduce waste
• Use recycled and biodegradable materials
• Maximize the use of renewable energy during production
• Be safe to consumers and the environment throughout its lifecycle
• Meet cost and performance requirements

Plastic makes up the majority of packaging materials and is one of the highest contributors to pollution. It takes a significant number of years to biodegrade and is a massive factor in harming the planet.

In fact, between 1950 and 2015, only 9% of the world’s plastic was recycled, the majority ended in landfills and our oceans, causing horrific consequences for our ecosystems.

Eliminating plastic entirely isn't an option. However, we can take several steps to reduce its impact. Choosing materials that are recyclable and biodegradable is vitally important!

What's the Alternative?

Some of the best alternatives to plastic packaging include:

Papers and cardboard: These are the most commonly used option and can be easily reused and recycled -- win-win!

Bioplastics: Derived from plant-based materials like corn starch and wheat straw. These biodegrade in a shorter time frame. They also produce 70% fewer greenhouse emissions in landfills compared to plastics.

Biodegradable plastics: Traditional modified plastics tend to break down faster when heat or light is present. But, they still contain petrochemicals which leave a toxic residue behind -- this isn't suitable for composting.

Plant fibers: Jute and cotton make excellent packaging materials. Most commonly, these come as reusable bags for wrapping products.

What Are Biodegradable Poly Mailers?

Poly mailers are an alternative packaging method, suitable for businesses across the world. Biodegradable poly mailers are light-weight and made from durable, moisture-resistant polyethylene film.

You should note: There are two types of poly mailers:

1. Recycled Poly Mailers: Made from 100% recycled content, produced from the scraps of initial run-off poly mailers.
2. Biodegradable Poly Mailers: Made from ethanol that’s produced from renewable resources (sugarcane or corn).

All poly mailers can be reused, are fully recyclable, and are made with low-density polyethylene.

Benefits of Using Poly Mailers

What makes poly mailers great?

In short, they're:

• Weatherproof
• Incredibly thin, so they're easier to store than traditional boxes
• Long-lasting and won't tear easily
• Sometimes reusable, depending on how they're designed
• Lighter weight than most other solutions

Not only are poly mailers better for the environment and 100% recyclable but they’re also cheaper to purchase compared to other shipping solutions!

What More Could You Want?

To get a better idea of what we're talking about here's a list of recycled packaging materials you could consider buying:

Let's start with the mailers...

• Recycled poly mailers
• Recycled padded mailers
• Recycled mailer bags

There are also custom boxes you can buy made from recycled materials. That's in addition to a variety of recycled filler and cushioning:

• Recycled corrugated bubble
• Recycled packaging paper
• Recycled carton sealing tape
• Recycled tissue paper

You get the idea!

Why Go Green with Shipping?

There are significant concerns about pollution caused by shipping agencies. Although online shopping is more convenient and on the whole, reduces emissions, it also creates several other problems too.

Have you ever considered the ecological detriment rush delivery and two-day shipping has?

When online shoppers expect two-day delivery, even though they're given the option to wait slightly longer to consolidate packaging, consumers nearly always opt for faster delivery.

Although this is more convenient for the customer, it has a massive impact on the environment. The volume of paper shipping materials used, and the greenhouse gases emitted from a large number of trucks on the road severely affect the environment.

Business owners can better educate their customers and encourage them to select greener shipping options at the checkout.

Greener shipping options may include slightly longer delivery times or the use of recycled and biodegradable shipping materials.

Here are a few best practices to consider:

• Offer a 'green' shipping option at checkout
• Use less packaging materials to reduce waste
• Use biodegradable packaging materials
• Use recycled shipping materials: boxes, fillers, and shipping labels

With this in mind, think about how your business can adapt to become more efficient and eco-friendly to help save the earth.

Thinking About Switching to Biodegradable Poly Mailers?

Making a change to your business can be a daunting prospect but following more sustainable practices and investing in the future of the planet is something we shouldn't ignore.

Not only is switching to eco-friendly packaging a long-term benefit to your business, but it can also save you money in the long run. Why not switch to biodegradable poly mailers today and kick start your contribution to saving the planet?

Did you find this article helpful? Take a look at the rest of our website for more information and news, or feel free to contact us!

It can be challenging deciding which envelope is right for shipping. The options can seem endless, how do you know which envelope is right for your company? Luckily there is one type of envelope that stands above the rest: Tyvek envelopes.

Keep reading to learn why a Tyvek envelope, is hand down the best shipping envelope out there.

What Is A Tyvek Envelope?

The name Tyvek is the name of synthetic material. This material was created by the DuPont company in 1955 and is made out of polyethylene fibers that are highly-dense. What makes this material so unique is its ability to be both strong and lightweight.

Since this material is so sturdy, Tyvek is usually used for a number of products in addition to mailing supplies. Tyvek works as a protective seal on a number of products like medical packaging, car covers, weather barriers for buildings and houses, long term storage for packaging, and protective apparel.

This material is incredibly moisture resistant and durable and comprised of polyethylene fibers that are densely woven. Tyvek envelopes are already used by the U.S. Postal Service in cases of Priority Mail and Express Mail. You can also buy these envelopes in bulk and customize them for your business.

Benefits Of Tyvek Envelopes

Since Tyvek envelopes are so durable, they have many benefits. Here's a closer look at the perks of using a Tyvek envelope over a plain manila one.

Lightweight And Strong

These envelopes are more lightweight than a standard envelope but still offer a strong protective coating. In fact, Tyvek envelopes are one of the lightest mailing options around.

Water / Moisture-Resistant

Tyvek's coating creates a barrier to moisture & water making it the perfect weather-proof package.

Puncture-Resistant

The envelope's strong but lightweight coating also allows this packaging to stand up to wear and tear. Tyvek envelopes are also puncture & burst resistant, which means they are perfect to reuse over and over again for interoffice mail and bulky items.

Tyvek envelopes are ten times stronger and sturdier than paper envelops. At the same time they can easily be cut in half with scissors.

Printing and Writing

You might think that since the coating is synthetic that you can't write on these envelopes, when actually you can. Using a sharpie or pen you can post notes on it OR they can be custom printed in 1-4 colors.

Recyclable

You also might be surprised to learn that even with Tyvek's coating, you can still recycle them. But know that you can't just throw them out in your office's blue recycling bin. You need to dispose of these envelopes by using Tyvek's nationwide recycling program that is managed by Waste Management.

These envelopes are hundred percent recyclable and are transformed into objects that are useful like decking and park benches.

Save on Shipping Cost

Tyvek envelopes are also cost-efficient. Since these envelopes are so durable, a lot of items can be shipped in a smaller expansion Tyvek envelope instead of using bigger, bulkier, and more expensive boxes.

Promotional Materials

Tyvek envelopes have a sleek and unique appearance, with a distinctive look and feel making them the "cadillac" of envelopes. Tyvek envelopes come in various sizes and colors that are perfect for shipping any promotional material for your business. Your company's logo or message can be printed on the envelope for a unique pop of detail.

Security

Another great aspect of Tyvek is these envelopes also increase the security of your package. Since the material is tear-resistant and durable, it's ideal for sending documents that are important, private and / or legal. You also know that your package will get to where it needs to go in one piece.

Replacement Costs

The items you ship like marketing packets, apparel, medical history, estate plans, etc. are valuable, not to mention the labor cost to put your package together. You don't want to risk your package getting ripped open or damaged. This would double the cost of your package making you have to spend more money to resend the whole thing.

When you send packages in Tyvek envelopes, you reduce this risk greatly, and in turn, save money on potential replacement packages.

Customizable

In addition to you being able to print your company's logo on these sleek envelopes, Tyvek also allows you to pick from any side ranging from #10 letter, jumbo size, and document size, all with expansion. Often companies will replace boxes with Tyvek envelopes, which can also be custom printed in various colors to help your brand's business.

Tyvek Envelopes Vs. The Competition

Now let's take a second to see how Tyvek compares with what is already out there.

Poly Mailers

These envelopes are closely matched to document size Tyvek envelopes. Both of these envelopes are made out of a durable blend of polyethylene, and both are lightweight and moisture resistant. But Tyvek envelopes are still more durable, easier to reseal, and can hold brand graphics longer during the mail process.

Kraft Paper

These paper envelopes look similar to Tyvek envelopes, and that's pretty much the only thing these two envelopes have in common. Kraft paper weighs more, isn't moisture or tear-resistant, and is less durable. You really only want to use these envelopes to mail letters.

Use Tyvek Envelopes Today

Now that you know the many benefits of using a Tyvek envelope, isn't it time you made the switch? If you want something to be shipped securely, safely and make an impression to the recipient of the package, then there's no better choice than Tyvek envelopes. For more help with shipping, contact us today. 

Only 14% of all the plastic produced worldwide is ending in recycling centers. A change in this pattern could see up to $9 billion in revenue.

The public wants the companies they buy from to be more eco-friendly. This would mean a shift to a reduce, reuse, recycle pattern in the face of a growing climate crisis.

74% of people prefer to pay a little extra for a product if the product was eco-mindful in its production. Roughly half of all shopping today is online. Eco-friendly mailers are the future, and their use will only continue to grow!

Eco-Friendly Mailers Are Big Business

Why would a business go green?

21% of consumers choose brands that make an effort to be sustainable. For businesses, going green creates more green!

A business that's environmentally-friendly or conscious is a brand people like more. The business will spend less because eco-friendly products are lightweight. And the reduction of their carbon footprint will make them a leader in their industry.

The use of recycled material is no longer a fad. Using recycled materials can save businesses money on the raw materials needed to create their products.

Is There a Reason to Go Green?

Changes to government policy have forced companies to learn more about environmental practices.

The widespread desire for less plastic saw San Francisco ban the use of plastic bags.

The UK wants businesses to start to create more environmentally sustainable products. Plastic packaging taxes are attempting to create an eco-friendly future in the UK.

A business that ships or sells products must transition to using sustainable products. With bans on plastic use increasing daily, it will become costly to do business as normal.

The US government has an incentive for businesses that reduce pollution emissions. Eco-friendly products reduce the emissions a business would otherwise produce.

The business is able to spend less money on shipping products around the world. The same business can use recycled products, further reducing their emissions.

Everyone Can Make a Difference

Eco-friendly mailers now cost around the same as a traditional plastic mailer.

The envelopes and folders come with a guarantee that they're better for the environment. This changes our mail from throwaway products into recyclable material that can help reduce human impact on the planet.

The use of sustainable products will reduce the global carbon footprint. A carbon footprint refers to how much carbon we use to create the product. The transportation of the product also accounts for the carbon footprint.

The ease of disposal and lack of harmful chemicals in the product are all reasons for individuals to start mailing green. By using eco-friendly folders, the customer can choose how they showcase their sustainable vision for the future!

The carbon footprint of our goods and services is of major concern. Consumers want sustainably-minded products that reduce the carbon footprint.

Lightweight products with little need for transportation are best for the future!

Eco-friendly mailers use recycled or even upcycled material. The use of this material creates less carbon since the product is being recycled. This reduces the cost of creating an eco-friendly mailer.

For example, the Fibercraft mailer uses 76% recycled paper and 68% post-consumer products. This combination makes this mailer strong, durable, and able to withstand the elements.

These mailers showcase that products that are conscious of the environment aren't lowered in quality.

The Conscious Present

A conscious buyer is someone who's knowledgeable about the creation of the product they're looking to buy.

The rise of the conscious consumer means businesses are being forced to adapt.

The public image a company puts out can make or break the said business. Consumers want products that are not throwaway products.

Climate change has changed the world. Customers want products that are good for the environment.

A 1991 article showed that people feel lost and confused about how they can make environmental differences. Most people want to make a difference but don't know how to.

Simple changes to what people buy can make a difference worldwide. By using and offering eco-friendly products, people are able to make the change they want in the world.

An Eco-Friendly Mailer for the Future

Eco-friendly mailers may not seem like a world-changing idea, but they can be!

Environmentally mindful products are a necessity for the future. Companies that adapt to the use of sustainable technologies early will shape the future.

The mailing and shipping of goods and products will increase with the increase in technology.

Quality, eco-friendly mailers will be a necessity in the future, and consumers demand better, now.

Reduce. Reuse. Recycle.

The three R’s of sustainability have major implications for the future of mail. People will pay more for products that they see are being produced in an eco-friendly way. Companies that adopt sustainable practices will save money on their materials and will be the leaders of tomorrow.

The Eco-Friendly Change We Need

What is good for the planet will be good for everyone.

Help save the future. Be a conscious consumer.

By choosing products that are good for the environment, you're setting an example. That example can help others.

If we all follow this lead, together, we can make a difference. Every action, no matter how small, can help save the world!

Businesses will soon have to make changes for the environment. When that happens, people will look for those businesses that did so before. Those that support the environment will be the ones people will support.

The global demand for products that make a difference in the environmental crisis is a multi-billion dollar industry. The only question that remains is, why would you not use an eco-friendly mailer?

Stock up on your favorite eco-friendly mailers. Be a leader in the future of sustainability! 

First impressions matter--a lot! That's why packaging in marketing can make such a difference for your overall brand. A package that doesn't wow its recipient with its look is just a package.

It might even sit on a desk or a kitchen counter unnoticed without anyone being curious about what's inside.

What is packing something even for, if it's only to be covered or boxed? A great package needs to announce itself. And just how it does so is the subject of this article.

So, keep reading to discover the amazing potential of packages!

Know Your Brand

A brand is something that captures the essence of a product, or group of products, to the extent that people know and recognize it and have developed their own unique ways of defining it.

Yet a brand is eminently recognizable due to the many tools used in reinforcing its existence and positive qualities. A business must cultivate a brand and reimagine it in ways that make it fit its era.

Probably the most familiar and memorable aspect of a brand is its logo. In some cases, though it's a color scheme. When the two work in sync, especially when people consider it a household word, the brand has put down roots.

But like a flourishing plant, a brand must be tended by its owners and creators as well as allowed to draw nourishment from its environment--meaning, it must absorb cultural inputs.

How Effective Packaging in Marketing Builds Your Brand

Along with telling and reinforcing its story, a brand's "caretakers" need to give it exposure and sensory appeal. We all have branded trinkets, caps, or tee shirts that we picked up at trade shows or public events.

But another major avenue for branding is communication from the company that owns it. For example, letterhead with a splashy logo and color scheme is sure to garner more attention than a tiny logo on otherwise black and white paper.

And any merchandise ordered from a retailer should shout their brand all over the packaging. So, now we'll discuss the importance of packaging as a significant component of branding.

A lot of companies have caught on to the idea of splashy letterhead. What about packaging, though? Even the most humdrum letter arriving from a law office should come in an envelope that engages and energizes its recipient.

Example 1: College Recruiting

And a college recruitment office would be foolish not to follow an on-campus interview with a desirable student prospect with a package containing a couple of branded items--say a shirt and a coffee mug.

And that college should go all out in packaging these fairly inexpensive items (that, themselves, brand the college) by having them packed along with additional brochures in a brightly-colored box in the college colors.

Example 2: A Non-Profit

In some cases, an envelope will be the first message the recipient reads about its sender. For example, what might a major healthcare facility soliciting donations have on its envelope?

We might recommend an image in the lower-left front corner of the envelope featuring a lab-coated person's torso leaning over that of a young child in a bed. On the envelope flap would be this type of statement:

"Little Ashley just wants to get back to school. Scenes like the one on the front of this envelope should not end in tragedy."

Example 3: Retailer

The best and most consistent package-based branding campaigns have to be those of Apple Computer. Computers are important products for their users. Apple makes sure they're fun products, too.

All parts that come packed with a computer (and there are fewer and fewer of them) come individually packaged in branded bags or boxes inside a larger branded box. The color scheme is consistently gray on white, with a judicious number of images.

Opening or unwrapping each part reminds the consumer of the care that was put into the packaging, and this immediately evokes the notion of "quality product." The packaging isn't hard to reassemble for transport, either.

So the branding experience can be rekindled if the computer's owner moves--by which point that person might already be thinking it's time to purchase a new computer.

What Are the Components of a Stellar Package?

Depending on the size and content of a package, any combination of the following materials might be used--and branded:

• Tyvek envelopes in various sizes and colors
• Illustrated, heavy paper presentation folders
• Printed cardboard boxes
• Shipping bags
• Corrugated print mailers
• Cardboard inserts or small boxes
• Gift card holders
• Tissue paper
• Packing tape
• Stickers
• Ribbons
• Address labels
• Wrapping paper
• Hangtags (for clothing)
• Discount cards
• Header cards
• Inserts

You can see that each of these materials or items, in and of itself, constitutes an invitation into the life of your brand. It says, "Remember me." When combined with other items, you'll have a fun, enjoyable, and memorable customer experience.

Where Can I Get Branded Packaging Materials?

There are more companies now offering customized products of various types every day--ranging from practical items such as desk accessories to ones like customized chocolate) for pure enjoyment to fun (but disposable) packaging materials.

A web search for "customized items" or "promotional items" will pull up dozens of businesses that will customize anything from pencils to high-end coolers.

If you're looking for letterhead, most printing businesses can take care of this. And if you're looking for branded packaging supplies, these too are readily available by searching for "custom packaging supplies."

Go ahead--give it a try!

So What Does Retail Packaging Mean?

We hope we've convinced you about the many benefits of packaging in marketing materials. We hope you understand better what a difference creating a package experience, as opposed to just shipping a package, can be.

The next time you receive a package or large envelope, examine it carefully starting with the sealed box. What (if anything) gives a first impression of the brand inside? What says, "Open me"?

Then look inside and observe how the contents are wrapped. A well-packaged item is wrapped in branded tissue paper or contained in small, branded boxes. The way something is packed can make opening it a joyful experience.

Especially if it's something you've been anticipating.

So, if we can help you with any branded packaging supplies you might need, let us know. We're waiting to hear from you!

In a tight economy, pennies of shipping savings can accumulate to thousands of dollars back to your bottom line. With Dimensional Weight requirements, we offer an alternative to the corrugated box method…

The DuPont™ Tyvek® Envelope.

Using the same sample items (T-shirts and a decorative pillow), we compared the shipping cost of the sample items in a corrugated box vs. a DuPont™ Tyvek® Envelope. See the chart below.

Let the dollars of savings speak for themselves.

DuPont™ Tyvek® Envelopes are lightweight, water and tear resistant, and are a less expensive shipping method for most products. For example, if you have 5,000 shipments of t-shirts between the Midwest and CA, you can save as much as $52,900 using an envelope vs a box.

Additionally, they can be custom designed to extend your brand.

If you would like samples or more information please contact us at 888.800.3090
or chat with us online at beaglelegal.com. 

Today, many offices are going paperless to reduce costs and cut down on wasteful paper use. Although there are advantages of going “paperless,” it’s not always easy to make the transition. There are also hidden costs attached to digital file keeping. From security risks to data storage costs, going paperless isn’t right for every office; here are five specific disadvantages of going paperless:

1. Security, Security, Security

Data security: It’s the No. 1 concern for offices going paperless. Paperless offices share data via wireless or wired networks, which increases the risk for data breaches and security hacks. Increasingly, data is shared via the cloud which adds another layer of security risk. Security is especially important for medical & law offices because the documents and information being shared is often confidential and highly sensitive (HIPAA).

The costs of data security are two-fold. First, software must be installed that properly encrypts and secures the data. Secondly, the cost of backing up data plus ensuring that it is safely stored and accessible represents a major cost. Data security and storage platforms tend to bill monthly based on the volume of data that is being shared. For large offices, these costs can add up quickly.

2. Software and Data Storage Costs

Reducing paper within your office can represent real savings and free up storage space that was used for paper. Going paperless might also save on ink, toner, and paper, but there are costs associated with storing files digitally. Digital filing requires a variety of tools and hardware to manage effectively and securely.

For example, software management tools are often required for establishing an effective filing system, with one-time and recurring payment options available. Additionally, data storage and security is another cost consideration. Security platforms and data storage are necessary to keep documents readily available and protected from breaches and often these solutions are priced with monthly, recurring fees. Finally, if your office utilizes dated hardware and networking solutions, the costs of upgrading the network to enable high-bandwidth data transfer are another disadvantage.

3. IT Expertise Required

Integrating data platforms into an existing operation requires in-depth IT knowledge. Although there are plug-and-play options, the majority of enterprise data management solutions aren’t DIY installation projects. Plus, the data system must be protected, and often, encryption and data security technology integration isn’t a project for non-tech-savvy employees.

If your office employs an IT professional, this might be less of a concern. For smaller operations without a dedicated IT staff, hiring a systems integrator or IT consultant to design, deploy, and integrate a data management platform can be costly.

4. Training Costs

Rolling out new technology requires an investment of time and resources; not only to install, but to properly train employees. Training is critical for the success of paperless filing, as each employee will likely need to utilize the system. This can be costly to undertake.

Whether your office uses an IT consulting firm to train employees, or if your IT department must find time to train staff, resources must be invested upfront to get everyone on the same page. Additionally, as technology evolves, additional training is required to help employees understand new processes and features. Plus, your office will need to train employees on data safety protocols and the new filing framework.

5. Health Concerns

Although this is not a dollars-and-cents cost, digital file sharing means employees will be required to stare at computer screens for longer. Studies have shown that eye-strain can develop and vision can deteriorate.

Going paperless and integrating cutting-edge technology into your law office can help streamline workflows and improve your efficiency. Yet, although going paperless looks good on paper, rolling out a secure, robust, and reliable data platform can be costly and time-consuming. Before going paperless, it’s important to consider the costs and develop a plan for integrating a digital platform into your operation.